Dr Orlando Machado is Chief Data Scientist at MoneySuperMarket, one of the UK’s largest digital businesses. His team includes data scientists, statisticians, insight analysts and customer marketing specialists, and is leading MoneySuperMarket’s mission to put customers at the heart of all its decisions.
Orlando joined MoneySuperMarket in 2012 from dunnhumby – a company that has been at the cutting edge of data analysis for over 20 years. Orlando spent 6 years in a number of leadership positions across all dunnhumby’s UK clients, and most recently led the development of dunnhumby’s solutions for creating personalised multi-channel customer experiences.
Previously, Orlando led the UK analytics team for Wunderman, the world’s largest online communications agency. He started his career in academia, and holds a PhD in Statistics from the University of Warwick.