Carlos Romero Dexeus studied applied economics with specialization in economic structures in Madrid Complutense University. He holds an Executive Master in Tourism Management from the IE Business School. He has been the Executive Director of the Affiliate Members of the World Tourism Organization (UNWTO), www.unwto.org, for two years. He has also worked as General Manager of the UNWTO.Themis Foundation, http://themis.unwto.org/es, and previous to that, he has been analyst at The Spanish Tourism Intelligence Unit of the Ministry of Economy, http://www.iet.tourspain.es. He has extensive experience in the tourism sector, both nationally and internationally, particularly in tourism planning, innovation, new technologies, smart destinations, organizational management, public-private partnership, tourism economy and tourism training. From 2008 to now he was appointed Director of Research, Development and Innovation of SEGITTUR, www.segittur.es. In this function, he is responsible for promoting the innovation and use of new technologies for the tourism sector. He is also in charge of the management of the Spanish National Innovative Tourism Startups & Entrepreneurs Program (Emprendetur), and he was member of the panel of experts of the Spanish Plan to Foster Language Technologies.